Behavior Change Workshop is a seminar presented by FCB Chicago that teaches participants to apply the principles and lessons of behavioral economics to their business. The session includes talks by renowned experts in the field, FCB leadership, as well as participant driven exercises and activities.
I created an identity system for the workshop that could easily be applied to all materials with enough flexibility that it can grow and evolve to handle all future workshops. Inspired by the word" “Change”, this system visualizes how behavioral economics takes a subject with the buttoned-up sterility of economics and jolts it to life by applying a human touch. The unexpected playfulness of the blended letters, discordant color palette, and the overall dynamic energy communicates to a business-workshop-weary audience “we know you’re sick of seminars, but this one changes the rules.”