Jones Soda Company is a proudly independent beverage company founded in 1995, and based in Seattle. They are known for their bold often bizarre flavors, and for their packaging that features bright colors and consumer submitted photography. Jones has remained committed to its independent attitude and business ethics. My annual report, which would be sent out to investors is meant to highlight these unique brand attributes and encourage confidence in the company’s future.
The theme I created for the annual report is “Refocus,” a phrase that plays on the photography that is central to the brand’s image, and reassures investors that the company is aware of its issues, and is addressing them and growing. The aesthetic of the report is based on aspects of their famous label.