The Baseball Cards
The Souvenir Poster
The Collectible Cups
The Vanity Plate
This is a rebreand of the Lansing Lugnuts, a Class A minor league baseball team in Lansing Michigan, that plays in the Midwest League. They are affiliated with the Toronto Blue Jays. The name comes from Lansing’s heritage as a center of automotive manufacturing, as it was the home of the Oldsmobile company for more than 100 years before the company shut down in 2004.
The goal for this project was to create an identity that keeps a fun personality, honors the history behind the name, and is more refined. To create this personality, I approached the branding of the Lansing Lugnuts from a fun and unique perspective.